Schiphol strives to offer passengers a high-quality range of services and facilities in the area of retail, catering, parking, entertainment and other services at competitive rates. Our Vision on Retail is based around a range of convenience concepts, customer
experience and a varied range of products. We strive to surprise passengers with unique retail concepts and brand stores.
The special ambiance that we create for our passengers includes appealing and comfortable lounges, passenger experiences and entertainment. For example, the Rijksmuseum Amsterdam Schiphol features a selection of Dutch art from the Golden Age and other periods, while the Airport Library offers a range of (translated) Dutch literature. We also provide facilities for babies and children, wellness facilities for adults, and an Airport Park designed to offer passengers a green indoor and outdoor waiting environment.
Over the course of 2013, we relocated and renovated a large portion of the stores and catering establishments in Lounge 1 in preparation for further expansion of the security filter in Departure Hall 1. The year also saw preparations for the renovation of Lounge 2, set to commence in 2014.
Despite the economic crisis and low consumer confidence levels, passengers are continuing to make purchases during their stay at Schiphol. Catering outlets saw the average spend per passenger climb by 1.4% to a total of 3.88 euros. Retail spending dropped by 4.8% in 2013, to an average of 15.89 euros per passenger. Dutch passengers proved especially cautious in the 73 shops with a total surface area of 12,000m2, although spending by other nationalities also declined slightly.
We continue to invest in quality and innovation. For example, Pier D welcomed the new Harvest Market, a catering outlet offering fresh local products.
Schiphol Plaza, the shopping area before passport control with 38 shops and a total surface area of 5,300m2, welcomed a new CupcakesChic outlet and an Ajax Fanshop in 2013. In addition, Capi and Aviflora overhauled their existing locations.
Our catering establishments are also undergoing a renewal. The Délifrance outlet is set to be replaced by a new La Place. As a part of the renovation effort, a new fish store will be added to the range of outlets, while HEMA Food will be expanded and renewed. Arrival Hall 1 has been supplemented with a new concept in the form of the Hello Goodbye Bar: a catering establishment offering a pleasant, home-like atmosphere.
In 2013, the municipality of Haarlemmermeer opened a special civic affairs desk where Dutch citizens living abroad and Haarlemmermeer residents can apply for passports and other official documents.
Construction work on the P1 car park, one of the car parks near the terminal, was completed in 2013. P1 is now brighter, more colourful and more customer-oriented. A dynamic way-finding system helps customers find free parking spaces at a glance, reducing the amount of time spent driving around the car park. We also introduced our Holiday Valet Parking service during the holiday period. Holiday Valet Parking is a supplementary parking service that enables holidaymakers to leave their car at minimal walking distance from the Schiphol terminal. The total number of parking spaces exceeds 36,000.