Schiphol is also expanding its online presence. We respond to passengers' needs in various ways, for example by continually updating and expanding the opportunities offered by social media. People who are unable to drop off their friends in person can now say goodbye on Facebook. Social media have become an integral part of our interactions with passengers and visitors.
The online Schiphol Parking reservation module has been updated and the website can now be easily consulted on a range of tablets. This makes it even easier for visitors to choose the parking product that best suits their specific travel duration and destination.
Amsterdam Airport Schiphol's free Schiphol App has been downloaded over one million times since its launch in 2010. The Schiphol App offers current flight information about arriving and departing flights, plus information about all of the airport's numerous shops and facilities. Travellers can also reserve a parking space or a taxi using the Schiphol App.
The app was further improved over the course of 2013. It now has a new look and feel and is even more user-friendly than the previous version. Users can create a personal account and specify flights on which they wish to receive updates. Flight information can also be shared through the App via Facebook, Twitter, SMS and email. A new feature of the Schiphol App is the maps of the car parks at the airport.
We use social media to inform and inspire passengers, and to answer any questions about Schiphol. Social media also play an increasingly crucial role in marketing campaigns. We continually use channels such as Facebook and Twitter as part of a balanced strategy to build long-term relationships with our customers. Relevant content and successful campaigns have helped us to significantly expand our reach. We now have over 240,000 likes on Facebook and 20,000 followers on Twitter.