Through various initiatives, as also described in Noise and the local community, we show our commitment to the world around us. We feel strongly about culture. For the last ten years, our terminal has been home to a branch of the Rijksmuseum. We have supported the BosTheater (summer theatre in the Amsterdam Forest) for fifteen years and sponsor the annual Prinsengracht Concert.
In 2012, the Schiphol Fund, which was established in 1994 to express the airport's social involvement, shifted its focus to encouraging physical exercise. Associations and non-profit foundations in the Schiphol area that stimulate physical exercise can submit applications for a donation.
In 2013 the Schiphol Fund's website was renewed. The site also contains photographs and clips shown on SchipholTV of presentation ceremonies and of associations that received donations. Since 2013 the Schiphol Fund has also been active on Twitter: @schipholfonds.
The Schiphol Fund awards two types of donation. The general donations for items such as sports equipment are limited to 15,000 euros per application. In addition, the Schiphol Fund awards large donations of up to 100,000 euros per application. With large donations, the Schiphol Fund seeks to as fully as possible finance projects, activities or equipment aimed at encouraging physical exercise. The Schiphol Fund finds it important to support initiatives relating to exercise for the disabled and to ensure that sustainable materials are used where possible. The target is to honour at least two special applications per year.
In 2013, the Schiphol Fund awarded donations to 61 organisations with a total value of 448,823 euros. In 2012, a total amount of 326,100 euros was awarded to 46 organisations. In 2013, six large donations were granted to the King's Games in the municipality of Haarlemmermeer, SV DIOS in Nieuw Vennep, Assendelft Tennis Club, FC Aalsmeer football club, Zevenhoven Lawn Tennis Club and FC Altior football club in Langeraar.
The donations awarded by the Schiphol Fund in 2013 covered a wide range of sports activities. The largest of these projects was realised at DIOS football club, which received a donation of 55,761 euros for the construction of a youth training pitch used for the youngest players. The new pitch has enabled DIOS to introduce G-football for disabled children; SV DIOS expects to have as many as three G-teams in 2014. The Assendelft Tennis Club received a donation of 34,140 euros to finance a LED lighting system for two new courts.
Every three years, Schiphol Group enters into a new partnership with a charity. In 2012, we entered such a partnership with UNICEF. Our shared goal is to improve the position of children throughout the world. UNICEF is active in 190 countries. This summer we organised a campaign at the long-term car parks and in the terminal to fund as many malaria nets as possible for Burundi. We organised the campaign in collaboration with our retail business partners. The 'We Aim for 0' campaign was on prominent display in the terminal and at Schiphol Plaza throughout the year. Unsold advertising space is made available to UNICEF at no cost. In addition, in November UNICEF itself launched a campaign at Schiphol Plaza to attract members for their 'Hero for Zero' initiative.
The proceeds from the collection points amounted to approximately 150,000 euros in 2013. A network of ambassadors within Schiphol Group promote UNICEF's work with great enthusiasm. Together with colleagues, the ambassadors organise small-scale and large-scale programmes, thus raising more money for children's healthcare in Burundi. In 2013 these programmes, combined with the retail campaign in the terminal and the parking campaign, generated 43,673 euros. Staff members of the ICT department ensured that old computers and screens were removed and sold or sustainably dismantled by the ITdonations Foundation. This campaign raised 16,227 euros.
Altogether, Schiphol Group raised approximately 210,000 euros in 2013. UNICEF uses this amount for various purposes. One is the improvement of the health of Burundi's children, for example by distributing malaria nets, feeding undernourished babies and vaccinating children. A malaria net costs 3 euros, and the two vaccines necessary to prevent measles cost 0.35 euros. UNICEF also uses the funds for other purposes, such as training healthcare workers.