Schiphol.nl   •   Contact

Home Strategy Changing business environment

Changing business environment



The business environment in which Schiphol Group operates is constantly changing, requiring us to respond promptly to opportunities and threats within the aviation sector and beyond with a view to the future.
Competition from other airports

It is crucial for Schiphol to invest in sufficient capacity and in quality perception to ensure that the airport maintains its strong competitive position. This is essential since the major European airports, among them London Heathrow, Paris Charles de Gaulle and Frankfurt, have made sizeable investments in capacity and quality in recent years. Added to that, the European transfer market is facing competition from the airports in Dubai and Istanbul and their home carriers. In response, we are developing Amsterdam Airport Schiphol with our sector partners based on a joint vision. This has allowed us to garner a high degree of consensus on substantial long-term investments and the moderate development of airport charges.

Growth in air traffic

New passenger flows, particularly from the Far East and South America, are set to drive the sharp growth of air traffic in the years ahead. An additional one billion passengers are forecast to travel by air in 2017 compared with 2012. If Amsterdam Airport Schiphol is to benefit from this growth impulse, it is crucial that we continue to position the airport as the gateway to Europe. Embracing the strategic themes of Top Connectivity, Excellent Visit Value and a Competitive Marketplace, Schiphol is focusing its efforts on maintaining and expanding its distinctive position.

New and larger aircraft

The introduction of the new aircraft types, such as the Airbus A380 and the Boeing 787, has given the aviation sector a new impetus. Schiphol Group sees both opportunities and threats. One opportunity is the higher volume of air traffic created by larger aircraft travelling between hubs and the expansion of the network of long-haul destinations. On the flipside, new aircraft types have the ability to bridge longer distances and, consequently, bypass hub airports. We have anticipated this development by adapting our infrastructure to create larger aircraft stands. By continuing to streamline our passenger processes, we have ensured that we can handle the larger volume of passengers per flight smoothly.

Commercial offering and experience

The financial and economic uncertainty in Europe in recent years has resulted in a relatively low level of consumer confidence. Even though the economy is now climbing out of recession, European travellers in particular still remain reluctant to spend. Nevertheless, their interest in international brands is growing and they have a greater demand for high levels of service and an enhanced customer experience. By keying into these trends, we can ensure that passengers continue to opt for Amsterdam Airport Schiphol as their preferred airport in Europe. Our refreshing commercial offering allows us to fight off the ever-fiercer competition from online retailers.

Stringent security requirements

Airport security requirements are intensifying worldwide. So, too, at Amsterdam Airport Schiphol. Schiphol wishes to combine an efficient security process with added passenger comfort and is therefore making additional, large-scale investments in the central security concept across the entire terminal. Our aim is to ensure that the security process is as smooth as possible for passengers.

Sustainability - gaining in importance

Climate change and the diminishing availability of raw materials constitutes a global threat. Finding solutions for global sustainability issues is becoming ever more urgent, also in the aviation sector. Schiphol Group has deliberately stepped up to the plate by seeking innovative and cutting-edge solutions together with other businesses and stakeholders.

Community engagement

Striking a proper balance between the interests of Mainport Schiphol and those of the local residents is vital if we are to secure sufficient support for the airport's growth plans. We work towards safeguarding the quality of the living environment in the area surrounding the airport. We attach great importance to our dialogue at the Alders Platform and the agreements made concerning selective growth and the new noise enforcement standards. The agreements laid down in the Aviation Policy Document and in the Alders Platform form the compass that plots the future course for development at Amsterdam Airport Schiphol, Eindhoven Airport and Lelystad Airport in the Netherlands.